Sales competitions are the ideal tactic for placing an emphasis on sales. Just as in sports, the human instinct to play and desire to win can be used in a targeted manner in the race to win customers and achieve sales quotas. Using sales competitions to provide your sales team with additional motivation is extremely productive, particularly in difficult market conditions.
As a specialist with over 30 years’ experience in promoting sales, Connex offers solutions aimed at maximising the impact of your sales competitions. These tools are easy to implement, scalable and have been proven many times over. Emotionally appealing, motivating tools that allow you to acknowledge the extra effort put in by each participant lie at the heart of Connex’s solutions.
What exactly would you like to achieve with your sales competition? The first thing to consider is setting your precise goal, and this plays a key role in determining the right way to proceed. If goals are unrealistically high or aren’t backed up by sufficiently transparent reasoning, no one will want to take part.
The following ‘hard’ and ‘soft’ goals for sales competitions are those most frequently cited by companies:
What inspires sales employees to put in more effort?
Which incentives make them feel appreciated, motivate them over the long-term and encourage customer loyalty? Is money the right tool to use as a reward, over commissions, bonuses or salary? Or do non-cash prizes have a stronger impact?
Studies carried out by prestigious institutions and empirical evidence make the decision easier.
What incentives should I use to give as many of my sales employees as possible an attractive chance of winning? Which evaluation system is fair, transparent and will stimulate participation? How long should the sales competition last? Should there be interim rankings and instant wins? What communication measures are necessary?
Connex uses its vast industry experience to support you in all relevant decisions and to offer customised solutions that guarantee success – in line with your goals, and tailored to best suit your budget.
Incentives for sales competitions that are communicated through images that evoke an emotional reaction and appealing text have a proven effect! In this respect, the categories of holiday, experience, leisure and gastronomy beat cash prizes or even practical items hands down. By using emotionally appealing ‘made by Connex’ incentives that offer individual choices for the recipient and are often valid for two people, you’ll be on the right track in any situation!
So why not opt for sales competition incentives that can be presented to participants in a highly motivating fashion based on the category and the high value they convey? Because your participants will recognise instantly:
This is something well worth ‘fighting’ for.