Advantage Programmes | Connex Marketing Group

ADVANTAGE AND
ADDED-VALUE PROGRAMMES

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NEW STRATEGIES NEEDED IN THE RACE FOR CUSTOMERS

Saturated markets and intense competition require effective measures to retain customers and set your business apart from the competition. How can an energy company succeed in minimising the number of customers switching suppliers, and keep it that way? How can a credit card provider boost brand attractiveness and card usage, or a bank increase customer loyalty through targeted cross-selling?

Connex has developed innovative solutions that allow you to offer consumers highly motivating advantages as part of long-standing customer relationships, in addition to the product benefits.

A variety of ‘made by Connex’ offline and online tools are available to you precisely for this purpose:

COST-EFFICIENCY THROUGH REFUNDS

When it comes to our numerous advantage/added-value programmes, we have built up long-term partnerships that ensure we receive unique purchase conditions when acquiring the advantages included in our programmes. As a result, you can not only provide your customers with, for example, highly sought-after lifestyle rewards and branded items at no added cost, but also refund your expenses.

RETAIN CONSUMERS. BOOST TURNOVER. BY OFFERING YOUR CUSTOMERS ADDED VALUE THAT’S EASY TO USE!

Use your ‘made by Connex’ added-value/advantage programme to achieve a wealth of positive and long-lasting effects on your business success and customer relationships:

  • More profit
  • Stand out from the competition with a USP
  • Heighten the emotional appeal of your product/service
  • Sustainable customer loyalty
  • Reduce price sensitivity
  • Consistently positive user experience for your customers
  • Prevent cancellations/switches
  • Simpler cross-selling
  • Sales support for scheduling appointments
  • Generate recommendations
  • Springboard for regular dialogue

IDEAL FOR LARGE TARGET GROUPS IN THE B2C FIELD

Especially for companies, associations and corporations that boast a varied mix of customers and long-lasting customer relationships – for example, through lengthy contracts – Connex advantage and added-value programmes prove the ideal tools for retaining customers over the long-term and increasing your sales. These programmes can easily be adapted to your industry-specific requirements and CD guidelines.

Insurance companies
Banks
Leasing companies
Credit card companies
City marketing associations
Electricity/gas/energy suppliers
Savings banks
Building societies
Telecommunications providers
Member associations (e.g. car clubs, trade unions)

100% CUSTOMER LOYALTY – 0% EFFORT

You determine whom you want to target and incentivise as part of your added-value/advantage programme. We handle and support every aspect of the process: all the way from designing and implementing your tailored programme to selecting and providing attractive benefits and accompanying communication measures, through to administration, logistics and customer service.

ONE-TO-ONE COMMUNICATION THAT CONNECTS

The Connex added-value/advantage programme offers plenty of opportunities to communicate with your customers personally and on a regular basis.

You’ll always have another tool at hand to draw attention to your products and services, roll out targeted cross-selling activities and thereby encourage loyalty on a long-term basis.